Now it’s the time Now you have your chance to impress the leading Cuban Rum distiller in the world – Havana Club. One year ago they launched Ron Ritual, a dark rum, specifically created for Spain. Now it’s the time to build huge brand awareness and brand appeal among the Millenials. Think high emotional stimulus, ritual fresh, young and spontaneous attitude. We would like you to generate a battery of ideas to make the brand known and loved by the Millennials! Read the entire brief here before you start brainstorming. Best of luck and feel absolutely free to contact us if you have any questions.